Meet The Maker

about

 

 

@BossBeja

Name | Jasmine Williams

Sun Sign | LEO
Ascendant Sign | LEO
FIERY AF 

What are your hobbies/ What do you enjoy doing?
ALL THINGS ARTISTIC * WORLD TRAVEL * 1:1s

What is one thing you can't live without?
HUMAN CONNECTION

Jasmine Williams, granddaughter of revolutionary Black artist, activist, and teacher Marie Johnson Calloway, carries on her family’s legacy through mixed media art, sewing, and jewelry making. These creative traditions inspired the birth of Hella Charged & Lit. The year 2020 was especially significant for Jasmine, marking what would have been her grandmother’s 100th birthday and the start of her own motherhood journey.

However, Jasmine’s path to motherhood was not without challenges. She struggled with anxiety, which affected both her fertility and mental health. Frustrated by her experiences with western medicine, Jasmine turned to holistic healing. This journey brought her profound transformation, helping her heal on a deeper level. It reshaped her mind, restored her body, and charged her spirit, ultimately shifting her outlook on wellness, self-care, and intention—core principles now embedded in her brand.

Jasmine’s mother, April Watkins, an artist and teacher, instilled in her a deep sense of self-empowerment and spirituality. Through travel and exposure to diverse cultures, April encouraged Jasmine to embrace her empathic nature and trust her inner magic. Her sister, Heather Watkins, also a maternal figure, introduced her to the power of manifestation and the importance of setting intentions. Heather’s teachings on energy, mindfulness, and gratitude became essential tools in Jasmine’s healing process and life philosophy.

In addition to her personal journey, Jasmine has over 10 years of experience as a business coach, graphic designer, and web developer. She continues to advocate for social justice through digital art, using her platform to amplify messages of equality and Black empowerment. As a cultural ambassador in the Bay Area, Jasmine has organized community events, fostered cross-cultural connections, and sparked meaningful conversations.

Jasmine is also the founder of Hella Snatched, a fitness brand that aligns with her holistic lifestyle.

At its core, Hella Charged & Lit is a tribute to the maternal forces that shaped Jasmine’s life, her healing journey, and the transformative power of motherhood.